We Are Market Basket PDF Book

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We Are Market Basket

Author : Daniel Korschun,Grant Welker
Publisher : AMACOM
Release : 2015-08-12
Category : Business & Economics
ISBN : 9780814436684
File Size : 18,9 Mb
Total Download : 947

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Book Summary: On June 23, 2014, the long-time CEO of a popular New England supermarket chain was ousted by his board of directors, led by his cousin. What transpired over the next two months is an inspiring tale of epic loyalty to a man who had impacted his community far beyond that of providing groceries.In We Are Market Basket, readers will learn more than simply the story of the strike heard round the world. How did a single CEO garner so much respect from his company’s managers and rank-and-file workers that they walked out of the stores and protested? How did the ousting of an executive result in customers leaving the stores and joining protest rallies? Politicians were forced to take sides, and media were left stunned at the unprecedented and united show of support for this lone businessman. What was so special about this CEO and how he ran his business that provoked such ferocious loyalty? How does a company spread across three states maintain a culture that embraces everyone--from cashier to customer--as family? Can a company really become an industry leader by prioritizing stakeholders over shareholders? With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive as it chronicles the epic rise, fall, and redemption of an iconic and uniquely American company.

Database Marketing

Author : Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin
Publisher : Springer Science & Business Media
Release : 2010-02-26
Category : Business & Economics
ISBN : 9780387725796
File Size : 10,9 Mb
Total Download : 562

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Book Summary: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Quality, IT and Business Operations

Author : P.K. Kapur,Uday Kumar,Ajit Kumar Verma
Publisher : Springer
Release : 2017-10-01
Category : Business & Economics
ISBN : 9789811055775
File Size : 43,9 Mb
Total Download : 167

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Book Summary: This book discusses action-oriented, concise and easy-to-communicate goals and challenges related to quality, reliability, infocomm technology and business operations. It brings together groundbreaking research in the area of software reliability, e-maintenance and big data analytics, highlighting the importance of maintaining the current growth in information technology (IT) adoption in businesses, while at the same time proposing process innovations to ensure sustainable development in the immediate future. In its thirty-seven chapters, it covers various areas of e-maintenance solutions, software architectures, patching problems in software reliability, preventive maintenance, industrial big data and reliability applications in electric power systems. The book reviews the ways in which countries currently attempt to resolve the conflicts and opportunities related to quality, reliability, IT and business operations, and proposes that internationally coordinated research plans are essential for effective and sustainable development, with research being most effective when it uses evidence-based decision-making frameworks resulting in clear management objectives, and is organized within adaptive management frameworks. Written by leading experts, the book is of interest to researchers, academicians, practitioners and policy makers alike who are working towards the common goal of making business operations more effective and sustainable.

Ring On Deli

Author : Eric Giroux
Publisher : Unknown
Release : 2020-08-11
Category : Fiction
ISBN : 1734224002
File Size : 49,8 Mb
Total Download : 705

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Book Summary: Every day's more or less the same at Bounty Bag's deli, and that's just how Ray Markham likes it. But when Ray's store erupts in protest, he's forced to take a side. RING ON DELI: A novel about supermarkets and democracy.

Exploring Service Science

Author : Henriqueta Nóvoa,Monica Drăgoicea,Niklas Kühl
Publisher : Springer Nature
Release : 2020-01-27
Category : Computers
ISBN : 9783030387242
File Size : 20,8 Mb
Total Download : 480

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Book Summary: This book constitutes the proceedings of the 10th International Conference on Exploring Service Science, IESS 2020, held in Porto, Portugal, in February 2020. The 28 papers presented in this volume were carefully reviewed and selected from 42 submissions. The book includes papers that extend the view on different concepts related to the development of the Service Science domain of study, applying them to frameworks, advanced technologies, and tools for the design of new, digitally-enabled service systems. This book is structured in six parts, based on the six main conference themes, as follows: Customer Experience, Data Analytics in Service, Emerging Service Technologies, Service Design and Innovation, Service Ecosystems, and Service Management.

R for Marketing Research and Analytics

Author : Chris Chapman,Elea McDonnell Feit
Publisher : Springer
Release : 2015-03-09
Category : Business & Economics
ISBN : 9783319144368
File Size : 35,8 Mb
Total Download : 837

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Book Summary: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Descriptive Data Mining

Author : David L. Olson,Georg Lauhoff
Publisher : Springer
Release : 2019-05-06
Category : Business & Economics
ISBN : 9789811371813
File Size : 43,9 Mb
Total Download : 309

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Book Summary: This book provides an overview of data mining methods demonstrated by software. Knowledge management involves application of human knowledge (epistemology) with the technological advances of our current society (computer systems) and big data, both in terms of collecting data and in analyzing it. We see three types of analytic tools. Descriptive analytics focus on reports of what has happened. Predictive analytics extend statistical and/or artificial intelligence to provide forecasting capability. It also includes classification modeling. Diagnostic analytics can apply analysis to sensor input to direct control systems automatically. Prescriptive analytics applies quantitative models to optimize systems, or at least to identify improved systems. Data mining includes descriptive and predictive modeling. Operations research includes all three. This book focuses on descriptive analytics. The book seeks to provide simple explanations and demonstration of some descriptive tools. This second edition provides more examples of big data impact, updates the content on visualization, clarifies some points, and expands coverage of association rules and cluster analysis. Chapter 1 gives an overview in the context of knowledge management. Chapter 2 discusses some basic software support to data visualization. Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool. Chapter 5 demonstrates association rule mining. Chapter 6 is a more in-depth coverage of cluster analysis. Chapter 7 discusses link analysis. Models are demonstrated using business related data. The style of the book is intended to be descriptive, seeking to explain how methods work, with some citations, but without deep scholarly reference. The data sets and software are all selected for widespread availability and access by any reader with computer links.

Basic Basket Making

Author : Linda Franz
Publisher : Stackpole Books
Release : 2008-07-29
Category : Crafts & Hobbies
ISBN : 9780811746649
File Size : 41,8 Mb
Total Download : 425

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Book Summary: Step-by-step instructions complete with detailed color photographs. Includes a chapter on dyeing reed at home. 4 basic basket projects for the beginning weaver.