The Like Switch PDF Book

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The Like Switch

Author : Jack Schafer,Marvin Karlins
Publisher : Simon and Schuster
Release : 2015-01-13
Category : Business & Economics
ISBN : 9781476754482
File Size : 43,8 Mb
Total Download : 107

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Book Summary: Offers advice and strategies for readers to get others to like them, assess truthfulness, and read the body behavior of others.

The Truth Detector

Author : Jack Schafer
Publisher : Atria Books
Release : 2020-10-06
Category : Self-Help
ISBN : 9781982139070
File Size : 15,8 Mb
Total Download : 891

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Book Summary: This paradigm shifting how-to guide effortlessly teaches you how to outwit liars and get them to reveal the truth—from former FBI agent and author of the “practical and insightful” (William Ury, coauthor of Getting to Yes) bestseller The Like Switch. Unlike many other books on lie detection and behavioral analysis, this revolutionary guide reveals the FBI-developed practice of elicitation, the field-tested technique for encouraging people to provide information they would otherwise keep secret. Now you can learn this astonishing method directly from the expert who created this technique and pioneered it for the FBI’s Behavioral Analysis Program. Filled with easy-to-follow, accessible lessons reinforced by fascinating stories of how to put these skills into action using natural human behaviors, The Truth Detector shows you all of the tips and techniques you need to gain someone’s trust and get liars to reveal the truth.

It's a Jungle in There

Author : Steven Schussler
Publisher : Sterling Publishing Company Incorporated
Release : 2012-02-07
Category : Business & Economics
ISBN : 1402792778
File Size : 13,8 Mb
Total Download : 766

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Book Summary: Drawing on his own success in building a profitable restaurant business, the author discusses finding new methods of creativity to help achieve success in business, including self-branding and developing strategic partnerships.

The Master Switch

Author : Tim Wu
Publisher : Vintage
Release : 2010-11-02
Category : Business & Economics
ISBN : 9780307594655
File Size : 28,9 Mb
Total Download : 728

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Book Summary: A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.

Bait and Switch

Author : Barbara Ehrenreich
Publisher : Metropolitan Books
Release : 2006-07-25
Category : Political Science
ISBN : 9781429915700
File Size : 41,9 Mb
Total Download : 952

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Book Summary: The bestselling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional "in transition," she attempts to land a middle-class job—undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and—again and again—rejected. Bait and Switch highlights the people who've done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today's ultra-lean corporations take pride in shedding their "surplus" employees—plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers—and little security even for those who have jobs. Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposé of economic cruelty where we least expect it.

Switch

Author : Chip Heath,Dan Heath
Publisher : Currency
Release : 2010-02-16
Category : Business & Economics
ISBN : 9780307590169
File Size : 24,9 Mb
Total Download : 548

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Book Summary: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Zen Flesh, Zen Bones

Author : Paul Reps,Nyogen Senzaki
Publisher : Tuttle Publishing
Release : 1998-09-15
Category : Religion
ISBN : 9781462902989
File Size : 39,9 Mb
Total Download : 872

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Book Summary: "It has stayed with me for the last 30 years, a classic portraying Zen mind to our linear thinking." --Phil Jackson, Head Coach of the Chicago Bulls and author of Sacred Hoops Zen Flesh, Zen Bones offers a collection of accessible, primary Zen sources so that readers can contemplate the meaning of Zen for themselves. Within the pages, readers will find: 101 Zen Stories, a collection of tales that recount actual experiences of Chinese and Japanese Zen teachers over a period of more than five centuries The Gateless Gate, the famous thirteenth-century collection of Zen koans Ten Bulls, a twelfth century commentary on the stages of awareness leading to enlightenment Centering, a 4,000 year-old teaching from India that some consider to be the roots of Zen. When Zen Flesh, Zen Bones was published in 1957, it became an instant sensation with an entire generation of readers who were just beginning to experiment with Zen. Over the years it has inspired leading American Zen teachers, students, and practitioners. Its popularity is as high today as ever.

Face Value

Author : Alexander Todorov
Publisher : Princeton University Press
Release : 2017-05-30
Category : Psychology
ISBN : 9781400885725
File Size : 51,8 Mb
Total Download : 613

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Book Summary: The scientific story of first impressions—and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds about others after seeing their faces for a fraction of a second—and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they are irresistible; in most situations, we would guess more accurately if we ignored faces. So why do we put so much stock in these widely shared impressions? What is their purpose if they are completely unreliable? In this book, Alexander Todorov, one of the world's leading researchers on the subject, answers these questions as he tells the story of the modern science of first impressions. Drawing on psychology, cognitive science, neuroscience, computer science, and other fields, this accessible and richly illustrated book describes cutting-edge research and puts it in the context of the history of efforts to read personality from faces. Todorov describes how we have evolved the ability to read basic social signals and momentary emotional states from faces, using a network of brain regions dedicated to the processing of faces. Yet contrary to the nineteenth-century pseudoscience of physiognomy and even some of today's psychologists, faces don't provide us a map to the personalities of others. Rather, the impressions we draw from faces reveal a map of our own biases and stereotypes. A fascinating scientific account of first impressions, Face Value explains why we pay so much attention to faces, why they lead us astray, and what our judgments actually tell us.