The 22 Immutable Laws Of Marketing PDF Book

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The 22 Immutable Laws of Marketing

Author : Al Ries,Jack Trout
Publisher : Profile Books(GB)
Release : 1994
Category : Marketing
ISBN : 1861976100
File Size : 42,9 Mb
Total Download : 845

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Book Summary: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The 22 Immutable Laws of Marketing (Summary)

Author : Jack Trout
Publisher : Unknown
Release : 2007
Category : Uncategorized
ISBN : OCLC:982113769
File Size : 49,9 Mb
Total Download : 265

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Book Summary: getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can't ignore the law.Book Publisher:Profile Books

The 22 Immutable Laws of Marketing

Author : Al Ries,Jack Trout
Publisher : Unknown
Release : 1994
Category : Business enterprises
ISBN : 0006383459
File Size : 45,8 Mb
Total Download : 500

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Book Summary: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

The 22 Immutable Laws of Branding

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Release : 2009-10-06
Category : Business & Economics
ISBN : 9780061983672
File Size : 41,9 Mb
Total Download : 412

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Book Summary: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding by Al Ries and Laura Ries (Summary)

Author : QuickRead,Lea Schullery
Publisher : QuickRead.com
Release : 2022-12-03
Category : Study Aids
ISBN : 8210379456XXX
File Size : 43,8 Mb
Total Download : 667

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Book Summary: Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to build a product or service into a World-Class Brand. Imagine walking into a pharmacy in search of a new shampoo. As you browse the shelves, you’re met with countless options. How do you know which one to choose? In today’s world, we are bombarded with products and it’s becoming increasingly harder to create a product that stands out on the shelves. Now, thanks to marketing gurus Al and Laura Ries, you can learn about the success of some of the biggest brands in the world, including Rolex, Volvo, and Coca-Cola. With step-by-step guides on how to stand out, the key to building a successful business is in the branding. As you read, you’ll learn about The 22 Immutable Laws of Branding used by some of the most successful companies in the world. Learn everything including how to choose a company name, how to design an effective logo, and even how brands make critical errors that only diffuse their power and quality.

Focus

Author : Al Ries
Publisher : Harper Collins
Release : 2005-09-27
Category : Business & Economics
ISBN : 0060799900
File Size : 19,9 Mb
Total Download : 596

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Book Summary: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Bottom-up Marketing

Author : Al Ries,Jack Trout
Publisher : Plume
Release : 1990
Category : Business & Economics
ISBN : 0452264189
File Size : 54,8 Mb
Total Download : 191

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Book Summary: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

11 Immutable Laws of Internet Branding

Author : Al Ries,Laura Ries
Publisher : Unknown
Release : 2003-02
Category : Uncategorized
ISBN : 1861976003
File Size : 25,9 Mb
Total Download : 463

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Book Summary: Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding, such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.