Public Health Communication PDF Book

Author : Claudia Parvanta,David Nelson,Sarah Parvanta,Richard Harner
Publisher : Jones & Bartlett Learning
Release : 2010-10-25
Category : Medical
ISBN : 9780763771157
File Size : 37,9 Mb
Total Download : 518

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Book Summary: The field of communications is increasingly recognized as a powerful tool in addressing the world's most imperative public health challenges. Effective communication in health campaigns fosters public debate and policy change, in addition to informing and empowering individuals and persuading them to adopt healthier lifestyles Featuring a full chapter on informatics, Essentials of Public Health Communication is devoted to the competencies in public health communication and informatics recommended by the Association of Schools of Public Health. This text introduces concepts and examples that will prepare students to enter a local health department, community organization, or government agency, and contribute to health communication research, patient counseling, materials design, program management, and media relations Essentials of Public Health Communication presumes no prior knowledge of the health communication or informatics fields, making it accessible to students from a broad range of disciplines. Concepts are presented in clear, jargon-free language, with terms defined throughout

Author : Robert Hornik
Publisher : Routledge
Release : 2002-01-01
Category : Language Arts & Disciplines
ISBN : 9781135671457
File Size : 15,9 Mb
Total Download : 764

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Book Summary: This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

Author : Nurit Guttman
Publisher : SAGE Publications
Release : 2000-04-15
Category : Language Arts & Disciplines
ISBN : 9781452265001
File Size : 30,8 Mb
Total Download : 894

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Book Summary: The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.

Author : World Health Organization
Publisher : Unknown
Release : 2017
Category : Medical
ISBN : 9241550201
File Size : 28,9 Mb
Total Download : 745

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Book Summary: "During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.

Author : Institute of Medicine,Board on Population Health and Public Health Practice,Roundtable on Population Health Improvement
Publisher : National Academies Press
Release : 2015-12-02
Category : Medical
ISBN : 9780309368704
File Size : 24,8 Mb
Total Download : 334

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Book Summary: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.

Author : Robert Smith,Don Waisanen,Guillermo Yrizar Barbosa
Publisher : Routledge
Release : 2019-07-19
Category : Language Arts & Disciplines
ISBN : 9781000546828
File Size : 19,8 Mb
Total Download : 797

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Book Summary: This book engages a key question facing governments and similar institutions in countries of immigration or emigration: how should these governments and institutions communicate with immigrants so that they will listen to and act on their messages? Drawing on original research with Mexican emigrants in New York and the Mexican government’s Seguro Popular health care program, the authors examine the ways in which governments integrate migrants into diasporic political, medical, educational, and other systems, and how migrant-sending countries communicate with their emigrants abroad. In analyzing how these efforts fail or succeed, this book presents strategies and policy recommendations that many governments and institutions can use to engage their citizens or clients ethically and effectively. Offering a valuable approach to the study of race, migration, and public policy, this book will be of key importance to researchers and graduate students in public health, sociology, marketing and business, political science, Latinx studies, and international communication.

Author : Muhiuddin Haider
Publisher : Jones & Bartlett Learning
Release : 2005
Category : Communication
ISBN : 0763747769
File Size : 52,8 Mb
Total Download : 124

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Book Summary: Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.

Author : Teresa L. Thompson,Roxanne Parrott,Jon F. Nussbaum
Publisher : Routledge
Release : 2011-08-24
Category : Business & Economics
ISBN : 9781136931673
File Size : 14,8 Mb
Total Download : 291

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Book Summary: The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.