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Author : John F. Tanner, Jr.,Mary Anne Raymond,Camille Schuster
Publisher : Ingram
Release : 2023-03-27
Category : Uncategorized
ISBN : 193612629X
File Size : 18,8 Mb
Total Download : 640
Book Summary:
Author : Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Michael Volkov,Philip Kotler
Publisher : Unknown
Release : 2018
Category : Customer relations
ISBN : 1488620105
File Size : 28,9 Mb
Total Download : 717
Book Summary: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author : Christopher P. Neck,Jeffery D. Houghton,Emma L. Murray
Publisher : SAGE Publications
Release : 2018-11-29
Category : Business & Economics
ISBN : 9781544317526
File Size : 23,8 Mb
Total Download : 212
Book Summary: Why does organizational behavior matter—isn’t it just common sense? Organizational Behavior: A Skill-Building Approach helps students answer this question by providing insight into OB concepts and processes through an interactive skill-building approach. Translating the latest research into practical applications, authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray unpack how managers can develop essential skills to unleash the potential of their employees. The text examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and self-assessments, the new Second Edition provides students with a fun, hands-on introduction to the fascinating world of OB. This title is accompanied by a complete teaching and learning package.
Author : Cristina Calvo Porral, John L. Stanton
Publisher : ESIC
Release : 2018-01-19
Category : Business & Economics
ISBN : 9788417129453
File Size : 13,8 Mb
Total Download : 300
Book Summary: Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Author : Chris Samfilippo
Publisher : Cognella Academic Publishing
Release : 2021-04-07
Category : Uncategorized
ISBN : 1793517851
File Size : 20,9 Mb
Total Download : 742
Book Summary:
Author : Philip Kotler,Gary Armstrong
Publisher : Prentice Hall
Release : 2008-12-27
Category : Uncategorized
ISBN : 0136084206
File Size : 50,8 Mb
Total Download : 516
Book Summary:
Author : Jim Blythe
Publisher : SAGE
Release : 2013-11-05
Category : Business & Economics
ISBN : 9781446297506
File Size : 18,9 Mb
Total Download : 505
Book Summary: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green. The companion website offers a wealth of resources for both students and lecturers and is available at www.sagepub.co.uk/blythe3e. An electronic inspection copy is also available for instructors.
Author : Philip Kotler,Gary Armstrong
Publisher : Prentice Hall
Release : 2006
Category : Business & Economics
ISBN : 0131469185
File Size : 27,9 Mb
Total Download : 502
Book Summary: This book offers the most current applied, resourceful and exciting text for the introductory marketing course.
