Ogilvy On Advertising PDF Book

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Ogilvy on Advertising

Author : David Ogilvy
Publisher : Welbeck Publishing Group
Release : 2023-02-02
Category : Business & Economics
ISBN : 9781802796988
File Size : 31,9 Mb
Total Download : 135


Book Summary: David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
Release : 2013-09-11
Category : Social Science
ISBN : 9780804170055
File Size : 10,9 Mb
Total Download : 742


Book Summary: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher : Unknown
Release : 2011
Category : Advertising
ISBN : 190491537X
File Size : 30,8 Mb
Total Download : 743


Book Summary: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Scientific Advertising

Author : Claude C. Hopkins
Publisher : Positive Club
Release : 2002-01-01
Category : Business & Economics
ISBN : 8210379456XXX
File Size : 19,8 Mb
Total Download : 722


Book Summary: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…

Ogilvy on Advertising in the Digital Age

Author : Miles Young
Publisher : Bloomsbury Publishing USA
Release : 2018-01-16
Category : Education
ISBN : 9781635571479
File Size : 29,8 Mb
Total Download : 817


Book Summary: From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Ogilvy on Advertising Summary and Analysis

Author : Adam Harrison
Publisher : Createspace Independent Publishing Platform
Release : 2017-10-07
Category : Uncategorized
ISBN : 1978024592
File Size : 42,8 Mb
Total Download : 960


Book Summary: Ogilvy on Advertising was written in 1983 by David Ogilvy. He was a prominent advertiser who shared his knowledge about how to advertise, how to get a job in advertising, and described changes happening in the world of advertising at the time. One of the most important points of this book is that originality and creativity should not be sought after for its own sake: if a strategy works in advertising, then use it. Advertising is possibly one of the most stressful occupations and does not pay well unless you absolutely love it. The author is forthcoming about many mistakes he made in the advertising industry. Ogilvy opens by emphasizing that good advertising does not just simply make people admire your message for its creativity; it influences people to action. It's a simple adage, yet easy for many advertisers to forget.

Hey, Whipple, Squeeze This

Author : Luke Sullivan
Publisher : John Wiley & Sons
Release : 2008-04-11
Category : Business & Economics
ISBN : 9780470267714
File Size : 37,8 Mb
Total Download : 721


Book Summary: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

The Art of Persuasion

Author : Bob Burg
Publisher : Sound Wisdom
Release : 2011-09-20
Category : Business & Economics
ISBN : 9780768487008
File Size : 39,8 Mb
Total Download : 585


Book Summary: The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!