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Book Summary: "This delightfully written, lesson-laden book deserves a place of its own in the Baseball Hall of Fame." —Forbes Moneyball is a quest for the secret of success in baseball. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis follows the low-budget Oakland A's, visionary general manager Billy Beane, and the strange brotherhood of amateur baseball theorists. They are all in search of new baseball knowledge—insights that will give the little guy who is willing to discard old wisdom the edge over big money.
Book Summary: Explains how Billy Beene, the general manager of the Oakland Athletics, is using a new kind of thinking to build a successful and winning baseball team without spending enormous sums of money.
Book Summary: Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others used Moneyball Marketing tactics to out-market competitors with ad budgets several times their size. Like the "Moneyball" movie, Moneyball Marketing is all about redefining your metrics - to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on conversion rates, retention rates and revenue per customer. Moneyball Marketing combines these new metrics with low-cost, iterative testing of alternative marketing tactics. It utilizes techniques from the best approaches in Online Marketing, Direct Response, and MMA/MMM models. Changes in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must dramatically reinvent their marketing programs.
Book Summary: National polling indicates that for the first time in American history, people believe their children will not be as well off as they are. The primary reason for this? The lack of performance by government. The public sector receives trillions of American taxpayer dollars every year and yet because of its seeming inability to run effectively, government is not delivering the level of service the people are paying for. In Saving America, Mark Aesch tells us where government -- at the local, state, and federal level -- is falling short and offers a coherent, non-partisan, Seven-Step plan for rebuilding our nation's public agencies. The book is not a political broadside or a theoretical academic tract; it's an accessible guidebook that helps local citizens, elected officials, and administrators make American government great again. The Seven Steps process will lead to measurable gains for organizations large and small, including school systems, municipal governments, entire states, and even the federal government itself.
Book Summary: Data and evidence don't lie - but for too long, our policy makers haven't paid them nearly enough attention. In 2014, an all-star team of leaders and thinkers from across the political spectrum came together to propose an exciting new vision for the country - one where policy makers base decisions not on politics or expedience, but on the hard evidence of what really works. The first edition of Moneyball for Government did more than just spark conversations; it spurred meaningful action. Now, Michael Gerson and Rajiv Shah join the second edition of the book, as they explain a variety of ways to apply this revolution of rigor to foreign assistance. For anyone who believes that government must do better for America's children and their families, Moneyball for Government is a home run. Contributing authors: Senator Kelly Ayotte, Senator Mark Warner, Glenn Hubbard, Gene Sperling, Melody Barnes, John Bridgeland, Kevin Madden, Howard Wolfson, Michael Gerson, Raj Shah
Book Summary: Sabermetrics, the search for objective knowledge about baseball through statistical analysis, has taken over the national pastime. The authors argue that this approach began as a useful corrective but has come to harm baseball. The book demonstrates that the so-called moneyball approach, based on sabermetrics, offers only limited guidance for assembling a team, managing games, and evaluating player performance. Equally important, the obsession with statistics and vision of the game as wholly predictable obscure baseball’s spectacular improvisational quality. It is the game’s unquantifiable and relentless capacity to surprise—the source of wonder so central to its greatest stories and personalities—that informs any real appreciation of baseball.
Book Summary: The St. Louis Cardinals have experienced the kind of success that is rare in baseball. Regarded by many as the premier organization in Major League Baseball, they not only win, but do so with an apparently bottomless pool of talent, one that is mostly homegrown. Despite years of phenomenal achievements, including going to the World Series in 2004 and again in 2006, the Cardinals reinvented themselves using the "Cardinal Way," a term that has come to represent many things to fans, media, and other organizations, from an ironclad code of conduct to the team's cutting-edge use of statistic and analytics, and a farm system that has transformed baseball. Baseball journalist Howard Megdal takes fans behind the scenes and off the field, interviewing dozens of key players within the Cardinals organization, including owner Bill DeWitt and the general manager John Mozeliak. Megdal reveals how the players are assessed and groomed using an unrivaled player development system that has created a franchise that is the envy of the baseball world. In the spirit of Moneyball, The Cardinals Way tells an in-depth, fascinating story about a consistently good franchise, the business of sports in the twenty-first century and a team that has learned how to level the playing field, turning in season after successful season.