Marketing Mindtap Course List PDF Book

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Marketing Management

Author : Dawn Iacobucci
Publisher : Cengage Learning
Release : 2021-07-19
Category : Business & Economics
ISBN : 9780357635209
File Size : 51,9 Mb
Total Download : 317


Book Summary: Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview offers a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning and prepare you to apply the latest marketing management principles for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Marketing

Author : Peter W. Reed
Publisher : Unknown
Release : 2010
Category : Marketing
ISBN : 017018532X
File Size : 55,9 Mb
Total Download : 679


Book Summary: This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.

Internet Marketing

Author : Mary Lou Roberts
Publisher : Atomic Dog Publishing
Release : 2007-05
Category : Elektronisk markedsføring
ISBN : 0759392781
File Size : 14,8 Mb
Total Download : 242


Book Summary: Using broad but balanced coverage, this text analyses advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.


Author : Charles W. Lamb,Joe F. Hair,Carl McDaniel
Publisher : Cengage Learning
Release : 2020-04-20
Category : Business & Economics
ISBN : 9780357127889
File Size : 53,9 Mb
Total Download : 327


Book Summary: MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Research

Author : Steve D'Alessandro,Hume Winzar,Ben Lowe,William Zikmund
Publisher : Cengage AU
Release : 2020-06-18
Category : Business & Economics
ISBN : 9780170438964
File Size : 54,9 Mb
Total Download : 479


Book Summary: Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools


Author : Charles Lamb,Joe Hair,Carl McDaniel
Publisher : South Western Educational Publishing
Release : 2018-01-25
Category : Business & Economics
ISBN : 1337407585
File Size : 34,9 Mb
Total Download : 220


Book Summary: Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits(tm) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Sports and Entertainment Marketing

Author : Ken Kaser,Dotty Boen Oelkers
Publisher : Cengage Learning
Release : 2008
Category : Entertainment events
ISBN : 0538445149
File Size : 32,9 Mb
Total Download : 616


Book Summary: This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

Marketing Strategy, Text and Cases

Author : O. C. Ferrell,Michael Hartline
Publisher : Cengage Learning
Release : 2013-01-01
Category : Business & Economics
ISBN : 9781285607139
File Size : 25,8 Mb
Total Download : 582


Book Summary: Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.