How Google Works PDF Book

Author : Eric Schmidt,Jonathan Rosenberg
Publisher : Grand Central Publishing
Release : 2014-09-23
Category : Business & Economics
ISBN : 9781455582334
File Size : 54,8 Mb
Total Download : 496

GET BOOK

Book Summary: Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

Author : Eric Schmidt,Jonathan Rosenberg
Publisher : Grand Central Publishing
Release : 2014-09-23
Category : Business & Economics
ISBN : 9781455582334
File Size : 22,8 Mb
Total Download : 434

GET BOOK

Book Summary: Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

Author : BusinessNews Publishing
Publisher : Must Read Summaries
Release : 2015-07-01
Category : Business & Economics
ISBN : 9782511035863
File Size : 39,8 Mb
Total Download : 785

GET BOOK

Book Summary: The must-read summary of Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book: "How Google Works: The Rules for Success in the Internet Century". This complete summary of the ideas from Eric Schmidt, Jonathan Rosenberg and Alan Eagle's book "How Google Works" demonstrates how the power has shifted in companies due to the “Internet Century”. Individuals known as ‘smart creatives’ can now have a massive impact by knowing how to use modern tools to get fast results. Google has attracted these ‘smart creatives’ to get ahead, providing them with the perfect creative environment. Attracting ‘smart creatives’ depends on: 1. Culture 2. Strategy 3. Talent pool 4. Decisions 5. Communication 6. Innovation Added-value of this summary: • Save time • Attract ‘smart creatives’ • Use modern tools to get fast results To learn more, read “How Google Works” and find out how Google excels thanks to its individual ‘smart creatives’!

Author : Instaread
Publisher : Instaread
Release : 2017-06-14
Category : Study Aids
ISBN : 9781683787976
File Size : 22,9 Mb
Total Download : 846

GET BOOK

Book Summary: PLEASE NOTE: This is a companion to Eric Schmidt’s How Google Works and NOT the original book. Preview: In How Google Works (2014), Eric Schmidt and Jonathan Rosenberg share some of the new perspectives on management they gained during their tenure at Google. Google’s work culture has achieved iconic status and has become the subject of both admiration and parody… Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

Author : Anonim
Publisher : Unknown
Release : 2014
Category : Internet industry
ISBN : 1455560596
File Size : 55,8 Mb
Total Download : 833

GET BOOK

Book Summary: "Jack Welch's Straight from the Gut was once the essential primer for managers, but today's leaders need a new playbook. In HOW GOOGLE WORKS, Eric Schmidt and Jonathan Rosenberg distill their decades of working in the high-tech industry into a practical and fun-to-read guide for those who want to succeed in an ever-changing business landscape. The book offers how-to advice on strategy, corporate culture, talent, decision-making, innovation, communication and dealing with disruption. The authors explain how the confluence of three seismic changes--the internet, mobile, and cloud computing--has shifted the balance of power between consumer and corporation. The companies that thrive will be the ones that create superior products and attract a new breed of multi-faceted employees whom the authors dub "smart creatives." The management maxims are illustrated with previously unreported anecdotes from Google's corporate history. "Back in 2010, Eric and I created an internal class for Google managers focusing on the lessons the management team learned the hard way," says Rosenberg. "The class slides all said 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how Google empowers employees to succeed.""--

Author : Adam Franklin,Toby Jenkins
Publisher : John Wiley & Sons
Release : 2014-03-17
Category : Business & Economics
ISBN : 9780730309307
File Size : 43,8 Mb
Total Download : 914

GET BOOK

Book Summary: Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

Author : Laura Lambert,Chris Woodford,Christos J. P. Moschovitis
Publisher : ABC-CLIO
Release : 2005
Category : Cyberspace
ISBN : 9781851096596
File Size : 44,8 Mb
Total Download : 828

GET BOOK

Book Summary: Illuminating the reality of worldwide access to information, this expanded three-volume set is a one-stop resource for Internet history, biographies of key figures, and analysis of how the Internet operates. The first version of this reference won the RUSA Award for Outstanding Reference Source in 2000. Now expanded to three volumes, the new edition includes a fully revised and extended chronology volume, a volume of biographies, and a volume with articles analyzing key Internet issues. The set also offers many fascinating tidbits about the Internet, including the fact that the phrase surfing the Internet was coined in 1992 by librarian Jean Armour Polly in an article in the Wilson Library Bulletin. This set covers the earliest roots of the Internet, from events dating as far back as the 1800s and the invention of the telephone all the way to the founding of news agencies, the first steps toward digital computing, and the development of computing technology, telecommunications, and media. This work will be of interest to students of mass media, gender, business, and social history as well as technology. - Includes a chronology with 200 entries and sidebars that begins in the 19th century - The Chronology volume contains an extensive bibliography with hundreds of suggestions for further research - Provides a glossary of Internet-related acronyms and technological terms - The Issues and Biography volumes have lengthy Further Reading sections that follow every article

Author : Melissa Rethlefsen,David Rothman,Daniel Mojon
Publisher : Springer Science & Business Media
Release : 2008-11-19
Category : Medical
ISBN : 9783540763826
File Size : 46,8 Mb
Total Download : 329

GET BOOK

Book Summary: Feel like you're being sucked down into a swirl of never-ending information? Today's physicians are faced with new advances in medicine and new research that can impact practice, but finding the right information at the right time seems overwhelming in the constant deluge of scientific research. That's where this illustrated guide will walk you through some of today's most useful Internet tools, tools that can help you find, manage, and organize the information you need, so that it is always at your fingertips, whether for patient care, research, practice, or fun.